Diary of a Wimpy Kid
Family-focused creators shared the joy of unboxing a Wimpy Kid-themed gift set, which included a copy of Cabin Fever, branded
t shirts, a plush toy, and a themed Amazon Kindle — sparking excitement among parents and young readers alike. Meanwhile, teachers ran class and school-wide competitions, giving students the chance to win the full box, and turning the campaign into a fun, shared reading initiative.
Total Views: 122,465
Total Interactions: 5,895
ER by Reach: 7.26%
Diary of a Wimpy Kid
Objectives:
- Encourage Holiday Reading: Leverage the Christmas break as a key moment to inspire kids to pick up a book and enjoy the Diary of a Wimpy Kid series.
- Engage Schools Directly: Partner with educators to create meaningful reading experiences through competitions and classroom buzz.
- Reach Families Authentically: Collaborate with trusted parent creators to promote Cabin Fever as the perfect festive read and gift for young fans.
Summary:
This campaign brought Diary of a Wimpy Kid: Cabin Fever to life over the holiday season, positioning it as the ultimate Christmas read and the perfect stocking filler, alongside exclusive Wimpy Kid merchandise. Partnering with 10 creators — including family influencers and teachers — we combined festive content with school-wide competitions to spark excitement around reading.
Results:
- 122,465 total views across Instagram and TikTok
- 5,895 total engagements
- 7.26% engagement rate by reach — significantly above industry average
By pairing family-focused gifting content with classroom-led initiatives, the campaign delivered strong visibility and encouraged kids across the US to get stuck into Cabin Fever over the winter break.
Total Views: 122,465
Total Interactions: 4,205
ER by Reach: 7.26%
The thinking, strategy, and results behind our campaigns.
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DIARY OF A WIMPY KID
Read moreFestive influencer campaign promoting Cabin Fever and Wimpy Kid merchandise.
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GETTING READY FOR LIFE WITH BING
Read moreCelebrate everyday learning moments featured in Bing episodes and how those play out in real life.
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THE FAULTY TOWERS DINING EXPERIENCE
Read moreMicro-influencer campaign to raise awareness of The Faulty Towers Dining Experience.
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MIRACULOUS CHRISTMAS
Read moreA festive micro-influencer campaign running across four global territories.
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ASSURED PRODUCTS X LOVE HEART PETS
Read moreLaunch of the Swizzels Love Hearts pet grooming range with pet-loving influencers to raise awareness.
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GOLDEN BEAR X IN THE NIGHT GARDEN
Read moreMicro-influencer campaign to promote Golden Bear’s “Goodnight Igglepiggle” plush.
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THE CHOIR OF MAN
Read moreMicro-influencer campaign to drive awareness and ticket sales for West End show The Choir of Man.
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CHRISTMAS WITH BING
Read moreUK campaign to position Bing toys as perfect preschooler Christmas gifts.
