Miraculous x Global Miraculous Christmas
A festive micro-influencer campaign across four global territories to boost awareness of the Miraculous product range and drive Christmas gifting consideration.
engagement with parents and gift givers with children aged 5-9 years old.
Total Views: 1,459,667
Total Interactions: 55,619
ER by Reach: 5.3%
Influencers Activated: 43
Top Post Reach: 5M+ views
Miraculous x Global Miraculous Christmas
Wyncor partnered with The Wyld Bunch to deliver a cross-territory festive influencer campaign promoting Miraculous toys in the run-up to Christmas. With product placement timed to the peak gifting window, the campaign focused on parents and gift-givers of girls aged 5–9.
From a longlist of over 500 creators, 43 were selected. The majority were mums of young children, each with 10K–20K followers and high engagement rates. The gift package featured three Miraculous products, styled as an irresistible festive bundle.
The approach was designed to:
- Generate relatable Christmas content in each creator’s native language
- Highlight the products in a seasonal context (e.g. tree reveals, gift openings)
- Encourage meaningful interaction from parents, fans, and gift buyers
- Content went live between 16–24 December, with creators briefed to focus on fun, creativity, and excitement.
Total Views: 1,459,667
Total Interactions: 55,619
ER by Reach: 5.3%
Influencers Activated: 43
Top Post Reach: 5M+ views
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