Christmas with Bing
UK micro-influencer campaign to position Bing products as joyful, relatable gifts for preschoolers in the lead-up to Christmas
Celebrates the noisy, joyful, messy reality of life as a pre-schooler.
Impressions: 92,723
Reach: Est. 100,000+
Engagements: 10,143
ER by Reach: 11%
Influencers Activated: 14
Christmas with Bing
Acamar Films partnered with The Wyld Bunch to deliver a December influencer campaign focused on showcasing Bing as the go-to preschool brand for Christmas gifting.
The goal was to encourage gift-givers to choose Bing toys, books, and accessories as presents for little ones. At the same time, the campaign was designed to amplify Bing’s emotional connection with UK families and position the brand as part of everyday routines.
14 UK-based influencers were selected for the campaign. Each had a strong parenting audience, particularly mums of preschoolers. The creators received curated Bing gift boxes, featuring bedtime sets, plush toys, toothbrushes, figurines and storybooks.
They were briefed to post festive content that felt real and family-centred. Reels and carousels captured genuine moments: kids playing, brushing teeth, unboxing gifts, wearing Bing PJs, and reading bedtime stories.
The strategy focused on:
- Real-life gifting moments that parents could relate to
- Encouraging engagement and comments from other mums
- Supporting visibility at retail by tagging Amazon, Smyths, Argos, Roys Boys
Results:
- 92,723 total views, with some of the creators reporting their best-performing posts of the year
- 10,143 total interactions, with standout engagement in comments and shares
- 11% engagement rate by reach, nearly 4x industry norms
Impressions: 92,723
Reach: Est. 100,000+
Engagements: 10,143
ER by Reach: 11%
Influencers Activated: 14
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