Assured Products x Love Hearts Pet Grooming
Launch the Swizzels Love Hearts pet grooming range with pet-loving influencers to raise awareness, drive traffic to the Home & Cleaning website, and position the line as a charming, allergen-free grooming solution.
Bringing the fun and nostalgia of the classic LoveHearts sweets into a premium, pet-friendly grooming experience.
Impressions: 67,866
Reach: 67,866
Engagements: 3,444
ER by Reach: 15.37%
Top Individual Engagement Rate: 41.33%
Assured Products x Love Hearts Pet Grooming
We partnered with 20 UK-based creators to promote the new Love Hearts Pets grooming range—an officially licensed line that brings the nostalgic scent of Love Hearts sweets to a pet-safe, sustainable grooming experience.
Our aim was clear: make noise about this product launch, highlight the fun and appeal of the range, and drive clicks and conversions on the Home & Cleaning website. The content strategy was rooted in one thing—authentic, feel-good pet content. We focused on creators who regularly post about pet care and home life to ensure natural integration with the products.
The creators shared content across Instagram and TikTok, using Stories, Reels, and static posts. Audiences were pet-owning families and young professionals aged 25–45 across the UK. All creators had strong trust within their communities, helping the campaign deliver meaningful reach and action.
The tone was playful and affectionate. Fans responded with warmth, praising both the look and concept of the range. Comments regularly called out the cute packaging, strong fragrance association, and suitability for gifting.
To maximise engagement, we also ran a story push with top-performing influencers and encouraged creative storytelling (like “get ready with me” grooming routines).
- This campaign ticked all boxes:
- It launched a new-to-market grooming product
- Created an emotional, positive brand impression
- And positioned the brand for follow-on campaigns with a proven creator set
Delivered strong awareness and above-industry engagement
The campaign helped cement the Love Hearts Pets collection as a standout addition in the pet care space—playful, trustworthy, and primed for repeat purchase.
Impressions: 67,866
Reach: 67,866
Engagements: 3,444
ER by Reach: 15.37%
Top Individual Engagement Rate: 41.33%
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