Tulipop is a modern-day fairytale series created for young audiences, inspired by the rich heritage and mystical folklore of Iceland. Set on the whimsical Tulipop island, the show features lovable characters like Fred, Bubble, Gloomy, Maddy, and Mr. Tree, captivating both children and their parents. The show airs on Cartoonito and is available on the official Tulipop YouTube channel.

Campaign Objective

The primary goals of the Tulipop Tales campaign were:

1. Raise awareness of the show’s broadcasts on Cartoonito.
2. Encourage parents to follow Tulipop’s social media channels.
3. Drive views and subscriptions to the Tulipop YouTube channel.

These objectives were met through a carefully crafted influencer strategy targeting parents and families, ensuring they connected with the show’s magical themes.

Promotional Mechanics

The campaign focused on leveraging influencers to showcase Tulipop’s charm. Each influencer received a Tulipop gift box for their children, which was highlighted in their posts. Content creation emphasised the show’s inspiration from Iceland’s magical landscapes and the creativity embedded within the show. Influencers were encouraged to share their children’s reactions to unboxing the gift boxes, promoting the show with authenticity and in line with their unique style.

Influencer Collaboration via Clout:

Clout, our SAAS platform developed exclusively for the brand licensing industry, played a pivotal role in sourcing and vetting influencers. We collaborated with influencers whose audiences consisted primarily of parents with young children. Through Clout, we ensured that influencers had engaged, trust-based followings, helping us amplify Tulipop’s brand message across platforms like Instagram and YouTube.

Campaign Highlights:

• Influencers were asked to feature key campaign elements in their posts, such as Tulipop’s Icelandic inspiration, whimsical creativity, and humour. They were also encouraged to promote the show’s broadcast times and direct their followers to the Tulipop YouTube channel.
• By tagging @tulipopworld as a collaborator, the influencers ensured maximum reach for their content, making it visible on both their feeds and the official Tulipop account.

Digital Content Creation

• Influencer Content: Influencers produced reels showcasing their children’s joy at receiving the Tulipop gift box, reinforcing the brand’s family-friendly appeal. The creative freedom allowed influencers to authentically align their posts with their audiences while embedding Tulipop’s magical story.
  
  
• Content Themes: The posts emphasised the beauty of Icelandic folklore, the gentle humour and music of the show, and clear information on how parents can access it.

Interested in growing your brand just like our success stories?

The Wyld Bunch leverages Clout, the only influencer platform built for the brand licensing sector, to find the perfect influencers and convert audiences into customers. Our approach is designed for rapid, scalable, and affordable growth. Get in touch to learn how we can tailor a strategy for your brand!